Popcorn S.W.O.T analysis

ASSALAMUALAIKUM

Today we are going to share a little bit information about S.W.O.T analysis in popcorn business. So, lets check it out.

Strength

• High barriers to entry.
• Highly experienced owner-operator.
• Limited competition at some place in Malaysia.
• Very high gross margins.
• Ability to sell products online.
• Highly visible website.
• Limited start up risk.

Weaknesses

• Competitors can offer similar product quickly.
• Limited start up costs.
• High transportation costs.
• Limited flexibility in pricing.

Opportunities

• Continues expansion for online sales.
• Ability to develop additional stores.
• Acquisition of additional rounds of capital.
• Affiliate relations with related vendors.
• Development of proprietary products.
• Development of wholesale distribution relationships.
• Sale of the business for a significant P/E.

Threats

• Changes in regulations can impact the business.
• Products are already sold by major competitors.
• Insurance costs are continuously increasing.
• Increase in price inputs can cause upward pricing.

Posted by: Fakrul Afif bin Ahmad Asri (S22349)

Updated by: Muhammad Fahmi bin Mohamed Rafie (S22345)

How to make popcorn Using a Theater-Style Popcorn Maker

ASSALAMMUALAIKUM 

POPCORN PROCESS

Add the popcorn and oil to the cooking chamber. The way a movie theater-style popcorn maker works is remarkably similar to the way a home "stirrer"-style popcorn maker works. In fact, if you open up the cooking chamber, you'll usually see a pair of stirring arms just as you would in a home popcorn maker! To start, add your main ingredients — kernels and oil — just as you would normally.

• For most theater-style popcorn makers, the cooking chamber is a metal "bucket" with a handle attached to it suspended in the middle of a clear glass case. Usually, all you need to do is lift one of the metal flaps on top to open it so you can add ingredients.
• For some movie-style popcorn, the kernels are packaged together with the oil in a single packet, while for other popcorn, the two are kept separate. In the latter case, see the table above for serving suggestions.

Turn the cooker on. Next, simply flip the "on" switch to start the cooking process. Depending on the exact model of popcorn maker you're using, this may be on the front, on the back, or even on the cooking chamber. If you look into the cooking chamber while the popcorn is cooking, you should notice the stirring arms evenly distributing the melting oil over the kernels.

• As with a home "stirrer" popcorn maker, you'll want to turn the machine off when pops slow to about one, every few seconds. As the popcorn cooks, you should notice popped kernels rising out of the cooking chamber, spilling over the sides, and gathering at the bottom of the glass case below.

Serve by scooping into bags. When the popcorn finishes cooking, you should have a good amount of popcorn gathered at the bottom of the case. Use a large spoon or scoop (most popcorn makers should have one included) to serve the popcorn. Traditionally, theater popcorn is served in paper bags, but if you don't have any, you can use ordinary bowls. Most popcorn machines have a number of holes in the bottom of the case for allowing unpopped kernels and very small "crumbs" to fall into a crumb drawer located below the bottom. Before serving the popcorn, it is advisable to carefully rake the scoop back and forth so that those "old maids" will fall into the drawer.

Add butter and seasonings after serving if desired. Your popcorn is ready to eat! Add salt, butter, and/or other seasonings as you wish and enjoy! See the section above for a short list of seasoning suggestions.

• As you might know, if you've ever ordered buttered popcorn at the theater, "butter" is usually added to theater-style popcorn after it's been served (usually with a pump). If you're at home and you don't have butter for your popcorn, try melting about a tablespoon of butter in the microwave and drizzling it over the top of your popcorn with a spoon for an authentic movie theater taste.
• Movie-theater "butter" is almost always not real dairy butter. Instead, it is typically a blend of coconut oil and/or (often, partially hydrogenated) soybean or canola oil with artificial butter flavor, TBHO, with citric acid added to improve stability, beta carotene added for color, and methyl-silicone added as an anti-foaming agent.

REFERENCE : http://www.wikihow.com/Use-a-Popcorn-Maker

Posted by : Muhammad Fahmi Bin Mohamed Rafie (S22345)

Interview with Miss Vanessa Lantan at Daily Fresh, Times Square

Assalamualaikum!!!!!!

INTERVIEW AT DAILY FRESH

Firstly, we are thanking miss Vanessa Lantan, superior manager of the Daily Fresh Mart at Times Square Bintulu. She gave a lot of information to us about the popcorn business at the shop. Daily Fresh Mart is located at ground floor, beside Starbuck coffee shop in Times Square Bintulu. As Miss Vanessa said, that is a strategic place for their business and they start their business at there since last year after the mall newly open. The Business hours for the Daily Fresh Mart is from morning 10.00 to 10.00 pm. There are 3 staffs include miss Vanessa in the shop.

*Interview with miss Vanessa Lantan

*Two others staff that help miss Vanessa running the business

As we ask about the popcorn business at the shop, Miss Vanessa said they have 3 to 4 flavors of popcorns selling in the shop which is honeydew, chocolate, seaweed and caramel. All the popcorns were packed in a small size container and per price of the popcorn container with caramel is Rm3.80 and without caramel is RM 3.50. Each containers net wet is 200g. Dairy Fresh Mart does not prepare popcorns on the spot to sell to the customers. They are using processed and packed popcorns to serve customers.

*Popcorn seaweed flavor 

*Popcorn honey dew flavor 

*Popcorn caramel flavor 

*The price of the popcorns

Daily Fresh Mart taking the processed popcorns from the famous popcorn factory and unfortunately the factory is located very far from the shop which is located at Johor Bharu. Although we know this interview is not counted for this assignment because of it wasn't been processing in Bintulu Sarawak, but we just put it as the evidence that we have done an interview with Daily Fresh company. Daily Fresh Mart will make a bulk order of the popcorns from the factory and they will renew their stock every 2 months. They will get the popcorns from the factory in boxes which a box contains 12 small popcorn containers. Normally they will take 15 to 20 boxes of popcorns in per order. The popcorns are durable where they can be in good condition for 3 months. It is easier for the shop to do bill orders without any fear.

*As a model for the daily fresh popcorn

*The members of Recycle Holdings Group

*The recycle of recycle holdings members hehe!!

As we ask about the upcoming plans of the shop and Miss Vanessa said they plan to process and sell the popcorns at the shop itself and they did not do now because of insufficient stuffs. Other than that, they also plan to add the flavors of the popcorns to attract the customers and soon they are going to do fresh popcorn selling business which is customers will get the popcorns on the spot after process in hot and fresh condition. They also want to add and upgrade other things at the shop like they want to upgrade their waffle business and ice cream business

*Miss Vanessa Lantan is the CUTEST superior manager of Daily Fresh

WAIT FOR OUR NEXT POST!!!!! 

STAY TUNED, WE GONNA UPDATE IT SOON

DON'T MISS IT!!!!!

HAVE A GOOD DAY :D

Posted by: Muhammad Thohran bin Ibrahim (S23253)

Updated by Muhammad Haezad bin Jamaluddin (S23273)

Interview for popcorn process at Farley Corner

Assalamualaikum.....

POPCORN'S PROCESS

These are some information we gathered after interview MR.Siau Soon Haw, the owner of the popcorn shop . Mr.Siau’s main product for his business is corns. He was taking the corns from a nearby supermarket with a reasonable price. Mr.Siau using M320 popcorn Cooker to produce his popcorns. The cost of the machine is within the range of RM 2000 to RM 1500.Mr Siau owns the business for more than 10 years. He learnt the business techniques from other people and he generate his own idea to open a business like this. He has 2 workers as his helpers and the salary for them per month is within RM 800 to RM 1000.This business is the main source of income to Mr.Siau.

*The owner of Farley corner (popcorn shop), Mr.Siou Soon Haw

Mr.Siau also told us about the steps to produce popcorns. The ingredients used to produce popcorns are corns, oil, sugar and butter. Normally he bought 5 kilograms of corns per day. He needs 200gram of butter and 5 spoons of oil to produce 300 grams of popcorns. Every day he will start his business with processing 3kg’s of corns and per day he can sell 5 to 6 kilograms of popcorns. The process of making popcorn will take little bit time. It will take 3 to 4 minute for 300 grams of popcorns to fully cooked. Normally he will prepare 300grams of popcorn as a ready stock where customers can see and buy it and as the stock finish he will replace with new stocks which he will do on the spot.

 *Interview with MR.Siau Soon Haw

Mr.Siau’s working hour is from 3.00 pm until 10.00 pm. MR.Siau was putting a reasonable price for his popcorn cups. The price of a cup of popcorn is RM 1.20.A cup contains 60 grams of popcorns. The cost to make a cup of popcorn is RM 0.60 and the income for a cup is 60 cents. His estimating is he can sell 30 to 50 cups of popcorns per day. His customers are mostly children and teenagers. He chose a strategic place where the place will be always with crowd.

 *Popcorn machine process

 *Popcorn seal machine's

 *The price of a popcorn

*Popcorn weight scaled machine

Finally we asked Mr.siau’s future plans, he told that he wants to upgrade the taste of his popcorns by adding many flavors and he also want to add extra cheese in his pop corns. This will attract the customers by giving them new taste. He also wants to use a kind of sugar in his popcorns which can prevent from getting diabetes. He also wants to open new branches soon after upgrade his current popcorn taste level. He also said that soon he is coming out with some promotions ideas like giving a set with low price compare to other shops, birthday promotions and so on.

*After an interview with Mr.Siau Soon Haw

Posted by: Thevenderen A/L Nathan (S22743)

Updated by: Amar Redza (S23111) and Wan Muhammad Hamimin (S23179)

Our company organizational chart

ORGANIZATION CHART

This is our company organizational chart which consist of one manager, assistant manager and five department manager. Five of them got their experience and speciality in their own specific job. So, they were very committed and good in doing their work and we chose them to be one of most luckiest persons in the world which can work in our company. The seven of us are considered as partner in this company. Besides, we have decided to make an agreement which was stated Fakrul Afif will be our most powerful manager as he has strong leadership attitude. Fahmi Rafie has been chosen as assistant manager in our company where he will help together build this company with Fakrul Afif to manage and organize this company. Fahmi will also help and cover all fives department manager's jobs to help them to run this company smoothly and well-managed.

On top of that, we have hired Amar redza as a financial department manager which he will manage the monetary and others activity that are related with financial in our company. Next, Thohran Ibrahim will handle the human resource department as he goods in communication and interaction with people. He also goods in taking care the welfare of an employee. So, it is the reason why he has been chosen as the human resource department manager in our company. Other than that, Haezad has been chosen to handle the management of our company, he was a former student of agribusiness whom he got a knowledge and experience that will help him in managing this company very well.

Hamimin is one of the best IT person that we have found in Bintulu,Sarawak. He was chosen based on his ability to do works professionally in IT fields. He can do Photoshop, Adobe illustrator and others software that are related with information technology which was an advantages for our marketing strategy and we can implement this to our company for increasing the sales and profit. He also handling the online promotion for our company as he got an experience for selling a product through the online. This is also one of our company's strategy for marketing our product easily. Finally, for our marketing department will be handle by Devan. He will manage and handle the marketing of our product. He will go outside promotes and gives extra information about our product to all customers.

Posted by: Muhammad Fahmi Bin Mohamed Rafie (S22345)

Popcorn!!!

Assalamualaikum......

Now we want to tell all of you about our product..

POPCORN????

Yeahh!!!! our product is popcorn. Why we choose popcorn as a product :

        

1. Suitable to all communities
2. Suitable to eat during watching television, movies and others
3. Less sweet
4. Easy to process
5. Low capital
6. Maximize profit

                       

Next we will interview popcorn company out there to know various other information. Maybe they can help us more and more and more.

You all just waiting for the new post

Posted by Fakrul Afif bin Ahmad Asri S22349

Introduction of our group members

ADA IMAM ADA MAKMUM,
PEMBUKA BICARA ASSALAMUALAIKUM.

The main purpose of creating this blog is for completing our task and assignment for subject Agro-Entrepreneurship (SAB2402). We had been given a task to create a blog for presenting our product based on agriculture which was given as a group task. So we cooperate together to complete this task which was a quite tough task that we need to face in this semester. Hopefully, we got success in this task. Talking about the plan of our product, we choose corn as our main product. The function of this blog is we gonna put and keep updated all the information about our future product. We will tell you one by one, don't worry. Just wait for it and soon we will update more about our product time by time.

Our group name is Recycle holdings Sdn.Bhd. The group members are consist of:

1.Thevenderan a/l Nathan

2.Amar Redza bin Marmo

3.Fakrul Afif bin Ahmad Asri

4.Ahmad Haezad bin Jamaluddin

5.Muhammad Thohran bin Ibrahim

6.Muhammad Fahmi bin Mohamed Rafie

7.Wan Hamimin bin Wan Hassin

From based agriculture raw materials which is corn, we will produce one product based on corns. The question is what product we gonna make? exactly it been questioned by all of you. Thus, stay tuned with our blog, soon you will know what type of product we gonna choose for completing this task..

Wait for our next post, STAY TUNED.......

Posted by ahli kumpulan Recylce Holdings
Edited by: Muhammad Fahmi Bin Mohamed Rafie (S22345) and Fakrul Afif (S22349)