Today we are going to share a little bit information about S.W.O.T analysis in popcorn business. So, lets check it out.
Strength
- High barriers to entry.
- Highly experienced owner-operator.
- Limited competition at some place in Malaysia.
- Very high gross margins.
- Ability to sell products online.
- Highly visible website.
- Limited start up risk.
Weaknesses
- Competitors can offer similar product quickly.
- Limited start up costs.
- High transportation costs.
- Limited flexibility in pricing.
Opportunities
- Continues expansion for online sales.
- Ability to develop additional stores.
- Acquisition of additional rounds of capital.
- Affiliate relations with related vendors.
- Development of proprietary products.
- Development of wholesale distribution relationships.
- Sale of the business for a significant P/E.
Threats
- Changes in regulations can impact the business.
- Products are already sold by major competitors.
- Insurance costs are continuously increasing.
- Increase in price inputs can cause upward pricing.
Posted by: Fakrul Afif bin Ahmad Asri (S22349)
Updated by: Muhammad Fahmi bin Mohamed Rafie (S22345)
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