Popcorn S.W.O.T analysis

ASSALAMUALAIKUM

Today we are going to share a little bit information about S.W.O.T analysis in popcorn business. So, lets check it out.

Strength

• High barriers to entry.
• Highly experienced owner-operator.
• Limited competition at some place in Malaysia.
• Very high gross margins.
• Ability to sell products online.
• Highly visible website.
• Limited start up risk.

Weaknesses

• Competitors can offer similar product quickly.
• Limited start up costs.
• High transportation costs.
• Limited flexibility in pricing.

Opportunities

• Continues expansion for online sales.
• Ability to develop additional stores.
• Acquisition of additional rounds of capital.
• Affiliate relations with related vendors.
• Development of proprietary products.
• Development of wholesale distribution relationships.
• Sale of the business for a significant P/E.

Threats

• Changes in regulations can impact the business.
• Products are already sold by major competitors.
• Insurance costs are continuously increasing.
• Increase in price inputs can cause upward pricing.

Posted by: Fakrul Afif bin Ahmad Asri (S22349)

Updated by: Muhammad Fahmi bin Mohamed Rafie (S22345)

How to make popcorn Using a Theater-Style Popcorn Maker

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POPCORN PROCESS

Add the popcorn and oil to the cooking chamber. The way a movie theater-style popcorn maker works is remarkably similar to the way a home "stirrer"-style popcorn maker works. In fact, if you open up the cooking chamber, you'll usually see a pair of stirring arms just as you would in a home popcorn maker! To start, add your main ingredients — kernels and oil — just as you would normally.

• For most theater-style popcorn makers, the cooking chamber is a metal "bucket" with a handle attached to it suspended in the middle of a clear glass case. Usually, all you need to do is lift one of the metal flaps on top to open it so you can add ingredients.
• For some movie-style popcorn, the kernels are packaged together with the oil in a single packet, while for other popcorn, the two are kept separate. In the latter case, see the table above for serving suggestions.

Turn the cooker on. Next, simply flip the "on" switch to start the cooking process. Depending on the exact model of popcorn maker you're using, this may be on the front, on the back, or even on the cooking chamber. If you look into the cooking chamber while the popcorn is cooking, you should notice the stirring arms evenly distributing the melting oil over the kernels.

• As with a home "stirrer" popcorn maker, you'll want to turn the machine off when pops slow to about one, every few seconds. As the popcorn cooks, you should notice popped kernels rising out of the cooking chamber, spilling over the sides, and gathering at the bottom of the glass case below.

Serve by scooping into bags. When the popcorn finishes cooking, you should have a good amount of popcorn gathered at the bottom of the case. Use a large spoon or scoop (most popcorn makers should have one included) to serve the popcorn. Traditionally, theater popcorn is served in paper bags, but if you don't have any, you can use ordinary bowls. Most popcorn machines have a number of holes in the bottom of the case for allowing unpopped kernels and very small "crumbs" to fall into a crumb drawer located below the bottom. Before serving the popcorn, it is advisable to carefully rake the scoop back and forth so that those "old maids" will fall into the drawer.

Add butter and seasonings after serving if desired. Your popcorn is ready to eat! Add salt, butter, and/or other seasonings as you wish and enjoy! See the section above for a short list of seasoning suggestions.

• As you might know, if you've ever ordered buttered popcorn at the theater, "butter" is usually added to theater-style popcorn after it's been served (usually with a pump). If you're at home and you don't have butter for your popcorn, try melting about a tablespoon of butter in the microwave and drizzling it over the top of your popcorn with a spoon for an authentic movie theater taste.
• Movie-theater "butter" is almost always not real dairy butter. Instead, it is typically a blend of coconut oil and/or (often, partially hydrogenated) soybean or canola oil with artificial butter flavor, TBHO, with citric acid added to improve stability, beta carotene added for color, and methyl-silicone added as an anti-foaming agent.

REFERENCE : http://www.wikihow.com/Use-a-Popcorn-Maker

Posted by : Muhammad Fahmi Bin Mohamed Rafie (S22345)

Interview with Miss Vanessa Lantan at Daily Fresh, Times Square

Assalamualaikum!!!!!!

INTERVIEW AT DAILY FRESH

Firstly, we are thanking miss Vanessa Lantan, superior manager of the Daily Fresh Mart at Times Square Bintulu. She gave a lot of information to us about the popcorn business at the shop. Daily Fresh Mart is located at ground floor, beside Starbuck coffee shop in Times Square Bintulu. As Miss Vanessa said, that is a strategic place for their business and they start their business at there since last year after the mall newly open. The Business hours for the Daily Fresh Mart is from morning 10.00 to 10.00 pm. There are 3 staffs include miss Vanessa in the shop.

*Interview with miss Vanessa Lantan

*Two others staff that help miss Vanessa running the business

As we ask about the popcorn business at the shop, Miss Vanessa said they have 3 to 4 flavors of popcorns selling in the shop which is honeydew, chocolate, seaweed and caramel. All the popcorns were packed in a small size container and per price of the popcorn container with caramel is Rm3.80 and without caramel is RM 3.50. Each containers net wet is 200g. Dairy Fresh Mart does not prepare popcorns on the spot to sell to the customers. They are using processed and packed popcorns to serve customers.

*Popcorn seaweed flavor 

*Popcorn honey dew flavor 

*Popcorn caramel flavor 

*The price of the popcorns

Daily Fresh Mart taking the processed popcorns from the famous popcorn factory and unfortunately the factory is located very far from the shop which is located at Johor Bharu. Although we know this interview is not counted for this assignment because of it wasn't been processing in Bintulu Sarawak, but we just put it as the evidence that we have done an interview with Daily Fresh company. Daily Fresh Mart will make a bulk order of the popcorns from the factory and they will renew their stock every 2 months. They will get the popcorns from the factory in boxes which a box contains 12 small popcorn containers. Normally they will take 15 to 20 boxes of popcorns in per order. The popcorns are durable where they can be in good condition for 3 months. It is easier for the shop to do bill orders without any fear.

*As a model for the daily fresh popcorn

*The members of Recycle Holdings Group

*The recycle of recycle holdings members hehe!!

As we ask about the upcoming plans of the shop and Miss Vanessa said they plan to process and sell the popcorns at the shop itself and they did not do now because of insufficient stuffs. Other than that, they also plan to add the flavors of the popcorns to attract the customers and soon they are going to do fresh popcorn selling business which is customers will get the popcorns on the spot after process in hot and fresh condition. They also want to add and upgrade other things at the shop like they want to upgrade their waffle business and ice cream business

*Miss Vanessa Lantan is the CUTEST superior manager of Daily Fresh

WAIT FOR OUR NEXT POST!!!!! 

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HAVE A GOOD DAY :D

Posted by: Muhammad Thohran bin Ibrahim (S23253)

Updated by Muhammad Haezad bin Jamaluddin (S23273)